BEST PRACTICES
Discover best practices in Green Communication initiatives, projects and more!
If you are a youth worker, young person, journalist, working with an NGO and/or social initiatives and projects, feel free to please submit the form below to share your best practices and suggestions!
Earth Speakr
Website: https://www.earthspeakr.art
Purpose: Youth-led climate advocacy through digital storytelling
Overview: Earth Speakr empowers children and youth to speak for the planet using AR technology. Their recorded messages are shared across digital and public spaces to influence adults and policymakers.
Trash Hack (UNESCO)
Purpose: Encouraging youth action on waste reduction
Overview: Trash Hack inspires young people to take concrete actions against waste and share their experiences online. It offers multimedia toolkits, video guides, and educational resources for climate-conscious content creation.
Green European Journal
Website: https://www.greeneuropeanjournal.eu
Purpose: Sustainable journalism and editorial communication
Overview: A multilingual, editorially independent journal covering environmental politics and social justice in Europe. It’s a hub for deep-dive articles, podcasts, and media commentaries on climate issues.
#NatureForAll
Website: https://natureforall.global
Purpose: Connecting people with nature through communication
Overview: A global movement that supports storytelling, campaigns, and education to foster lifelong connections with nature. Partners use creative media to build empathy and inspire conservation.
Clean Creatives
Website: https://cleancreatives.org
Purpose: Ethical communication in the climate crisis
Overview: A campaign by creatives and ad agencies refusing to work with fossil fuel companies. They advocate for aligning communications work with climate goals and transparency in client relationships.
Climate Outreach
Website: https://climateoutreach.org
Purpose: Public engagement and climate storytelling
Overview: Specializing in narrative frameworks, visual climate communication, and community engagement strategies, Climate Outreach supports governments and NGOs in reaching diverse audiences effectively.
NowThis Earth
YouTube: https://www.youtube.com/@nowthisearth
Purpose: Viral storytelling on environmental issues
Overview: A social-first video news platform producing short, engaging climate content for younger audiences. Their format is optimized for TikTok, Instagram, and YouTube to increase reach and engagement.
Climate Visuals by Climate Outreach
Website: https://climatevisuals.org
Purpose: Visual evidence-based climate communication
Overview: A curated image library and research-backed resource hub that promotes impactful climate photography. Used by NGOs, media, and educators to support accurate, relatable messaging.
Project Drawdown
Website: https://drawdown.org
Purpose: Climate solutions communication through data and storytelling
Overview: Drawdown creates accessible, science-based communications that present tangible solutions to reverse global warming. Their visual tools, infographics, and videos are widely used in education and advocacy.
Youth and Environment Europe (YEE)
Website: https://yeenet.eu
Purpose: Capacity-building and advocacy for young climate communicators
Overview: YEE supports youth organizations across Europe in strengthening their environmental communication. It runs campaigns, trainings, and policy dialogues, amplifying youth voices on climate.
We Don’t Have Time
Website: https://www.wedonthavetime.org
Purpose: Social media for climate solutions
Overview: A climate-focused social network where users interact with companies and leaders on their environmental actions. It facilitates transparent dialogue, campaigns, and accountability through digital tools.
The Climate Reality Project
Website: https://www.climaterealityproject.org
Purpose: Climate education and speaker training
Overview: Founded by Al Gore, this project trains thousands of “Climate Leaders” to tell compelling, personalized climate stories in their communities. Their presentations blend science, solutions, and hope.
Covering Climate Now
Website: https://www.coveringclimatenow.org
Purpose: Elevating climate reporting in mainstream media
Overview: A global media collaboration that helps newsrooms prioritize and improve climate journalism. They offer training, editorial support, and amplify youth voices in media coverage.
Stories of Change – Ashden Awards
Website: https://ashden.org
Purpose: Amplifying low-carbon innovations through human stories
Overview: Ashden showcases award-winning solutions to climate and energy challenges. Their “Stories of Change” series highlights the people behind the innovations through multimedia storytelling.
The Outdoor Classroom Day Campaign
Website: outdoorclassroomday.com
Purpose: Environmental awareness through experiential learning
Overview: A global campaign that promotes learning and play outdoors. It fosters nature connection and encourages schools and NGOs to document and share their climate-conscious learning stories online.
Media for Change
Website: https://www.media4change.co
Purpose: Investigative journalism and inclusive storytelling
Overview: A Lithuanian-based initiative working across Europe to promote responsible, inclusive, and impact-driven media. They run media literacy workshops and climate journalism labs for young professionals.
BirdLife International
Website: https://www.birdlife.org
Purpose: Nature storytelling for policy and public awareness
Overview: BirdLife uses compelling species-focused storytelling and data journalism to promote biodiversity protection. Their campaigns combine scientific evidence with public-friendly narratives and visuals.
Global Assembly
Website: https://globalassembly.org
Purpose: Democratic storytelling for planetary decision-making
Overview: The Global Assembly gathers citizens worldwide to discuss climate justice. Their Climate Love Stories campaign shares personal narratives and community insights to humanize global environmental decisions.
Slow Factory
Website: https://www.slowfactory.foundation
Purpose: Climate justice through art, fashion, and open education
Overview: An organization that integrates environmental education with creative expression. Their programs include workshops, campaigns, and public exhibitions on climate, decolonization, and sustainability.
Seeds of Good Anthropocenes
Website: https://goodanthropocenes.net
Purpose: Communicating positive futures through case studies
Overview: A global research and storytelling initiative that documents transformative projects across climate, equity, and biodiversity. Each case is framed as a ‘seed’ of a better future and communicated accessibly.
GreenWave
Website: https://www.greenwave.org
Purpose: Education and storytelling for regenerative ocean farming
Overview: GreenWave combines training, advocacy, and storytelling to promote sustainable seaweed and shellfish farming. Their media efforts amplify regenerative solutions to marine climate challenges.
Ecowatch
Website: https://www.ecowatch.com
Purpose: Climate journalism for mass media
Overview: Ecowatch is a prominent news platform focused on environmental stories. It covers activism, climate policy, and green innovation through digestible articles optimized for social sharing.
Rewriting Earth
Website: https://rewriting.earth/
Purpose: Comic storytelling for climate and biodiversity
Overview: A collaborative storytelling project using comics to raise awareness about biodiversity loss and climate change. Works with artists and NGOs to deliver powerful, emotional narratives to a mainstream audience.
Global Landscapes Forum (GLF)
Website: https://www.globallandscapesforum.org
Purpose: Visual and participatory communication on land and climate
Overview: GLF uses visual media, storytelling, and public events to communicate complex environmental issues, like deforestation and food systems, to global audiences. It also offers training on climate narratives.
Reset – Digital for Good
Website: https://en.reset.org
Purpose: Green tech and sustainable digital storytelling
Overview: RESET covers innovation and sustainability using engaging digital journalism. Their multilingual platform connects green technologies, activism, and climate communication with a tech-savvy audience.
Climate Action Network (CAN) Europe
Website: https://caneurope.org
Purpose: Coordinated climate advocacy in Europe
Overview: CAN Europe brings together over 180 NGOs and civil society actors to promote coordinated climate messaging and policy change. Their media outreach strategies and campaigns inform public opinion and influence EU policy.
📌 Submit a Best Practice
Know an inspiring project, campaign, or tool in the field of green communication? Share it with us to feature it in our Best Practices section.
PROJECT RESULTS
Within the framework of the GreenComm project, three main outputs have been developed to strengthen the communication and media literacy skills of youth workers engaged in environmental and climate-related work.