ABOUT PROJECT

The "Study in Youth Work in the EU," completed by the EU Commission in 2021 and involving 789 youth workers (https://bit.ly/3rqNNYm), highlights some of the greatest needs of youth workers: recognition of youth work, professional development, training, and advice. A majority of youth workers favored more exchanges with other youth workers, toolkits, standards for youth work, and guidelines to develop quality in youth work.

The main objective of the project is to improve the communication and media literacy skills of youth workers in the field of environment and climate change. This aims to enhance their professional qualifications, ensure the recognition of their skills, and contribute to their careers. In recent years, the majority of young people have used new media tools as a source of news. It would be beneficial for youth workers to share more reliable news and posts through new media channels to improve young people's awareness of the environment and climate change at the European level and ensure their engagement. By enhancing their communication and media literacy skills, youth workers can effectively convey accurate information and engage with young people on important environmental issues. This project also seeks to empower youth workers to utilize new media platforms to promote sustainable behaviors and advocate for climate action among the younger generation.

The GREEN-COMM project aims to raise awareness about climate change and EU actions and increase young people's engagement in these actions. It has become necessary for youth organizations working to raise environmental and climate change awareness to reach young people through new media channels by producing reliable and viral content. The VET program prepared for the project will improve the communication and media literacy skills and capacities of youth workers through new media channels.

Increasing the quality, innovation, and recognition of youth work, the GREEN-COMM project also aims to create a common approach to integrating new media tools into youth work activities and how to make the most of them for achieving climate change goals. By fostering collaboration and sharing best practices among youth workers across Europe, the project will contribute to a more cohesive and impactful approach to addressing environmental issues. Ultimately, the GREEN-COMM project seeks to empower youth workers with the necessary skills and knowledge to effectively engage young people in climate action through innovative media strategies.